top of page

What is Halal

When marketing to Muslim consumers, it is important to be aware of the concept of halal and how it affects both food and non-food products.

What is Halal

Firstly you need to know what is Halal. Halal is an Islamic term that refers to anything that is permissible under Islamic law. In the context of food, this includes ensuring that the animals used for meat are slaughtered in a prescribed manner and that there is no contact with non-halal foods or ingredients during production. For non-food products, halal certification can cover a wide range of items, from cosmetics to financial services. By understanding the requirements of halal certification, businesses can tap into a growing market of Muslim consumers who are increasingly seeking out products that meet their religious requirements.


As the world's population becomes increasingly Muslim, there is a growing demand for halal products. Halal refers to anything that is permissible under Islamic law, and this includes food, cosmetics, and other consumer goods. Many companies are now marketing their products as halal, in order to tap into this large and growing market. While some Muslims may be willing to purchase non-halal products, others will only buy from companies that offer a guarantee of halal compliance. As a result, it is becoming increasingly important for businesses to ensure that their products meet the requirements of Islamic law. With the right marketing strategy, businesses can tap into this vast and growing market.

How can business get Halal

One way for businesses to get halal is by marketing. Make sure that you are marketing to the right audience and that your marketing is accurate. You want to avoid any false marketing, as this could lead to your business losing halal status. You should also consider having a separate section on your website or marketing materials that is devoted to your halal products and services. This will help to assure potential customers that your business is truly committed to providing halal options. Finally, be sure to stay up-to-date on all the latest news and changes in the world of halal so that you can adjust your marketing accordingly. By following these tips, you can help ensure that your business is able to get and maintain halal certification.


The legal definition of halal is anything that is permitted under Islamic law. This includes food, drink, and other items like cosmetics and medications. Islamic law is derived from the Quran and the Hadith, which are the teachings of the Prophet Muhammad. The Quran contains explicit rules about what is lawful and what is not, and the Hadith provides guidance on how to interpret these rules. There are also a number of legal opinions (fatwas) issued by Muslim scholars over the centuries that provide further clarification on what is halal and what is not. In general, anything that is considered harmful or unclean is not halal. This includes alcohol, pork, and blood. Halal products must also be prepared in a certain way, using clean utensils and free from contamination. The Islamic Society of North America provides a list of halal-certified products that meet these criteria. Muslims who eat non-halal food risk violating Islamic law and incurring Allah's displeasure. For this reason, it is important to be aware of the halal status of all food products before consuming them.



bottom of page